Pureology Strength Cure Blonde Purple Shampoo for Blonde & Lightened Color-Treat...
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About This Product
Product Description Cleanse, restore and tone highlighted or blonde color-treated hair with Strength Cure Best Blonde Shampoo. The ZeroSulfate Purple Shampoo formula features deep purple pigments and Pureology's exclusive AntifadeComplex to help keep lightened hair toned while neutralizing brassiness. The complete system of shampoo and conditioner works to help restore and strengthen fragile, over-processed color treated hair. Apply a quarter sized amount into wet hair. Wait 1-3 minutes (for warm blondes), 3-5 minutes (for neutral blondes) and 5-15 minutes (for cool blondes). Rinse. Follow with Strength Cure Best Blonde Conditioner. Brand Story Pureology offers a collection of haircare and styling products that enhance and protect color vibrancy; From concentrated Zero Sulfate Shampoos to our conditioners and stylers, each product is designed to maximize color retention
Features
- •Toning Purple Shampoo: Strength Cure Blonde color depositing Shampoo neutralizes unwanted yellow tones in all blonde, platinum, grey and silver hair. Removes undesirable brassy warmth and brightens
- •Reparative Formula: With the same base as Strength Cure this formula repairs damage; plant-based protein Keravis strengthens strands and prevents damage, antioxidant Astaxanthin heals and repairs
- •Key Benefits: Blue-based purple formula tones down yellow and orange brass in blonde and lightened hair; for icy white to honey blonde; fortifies and repairs, heals split ends, prevents future damage
- •Suggested Use: Apply dime-sized amount to wet hair at the scalp, emulsify into a rich lather and work down ends where brassiness resides. Rinse. For extra toning leave on longer or repeat wash
- •Trusted by salons and professionals, Pureology's shampoo formulas are sulfate-free, paraben-free, vegan, and safe for color treated hair. Try the Strength Cure Blonde Conditioner for toning benefits
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